National Customer Loyalty Program
The customer loyalty program in Australia with over 8 million members in 6.6 million households. It provides audience insights, activation, and reporting to media agencies and brands to help them understand and track their customers' in-store activity and preferences. In order to better manage their environments and data flows, the program decided to implement dataOps best practices and improve technical patterns. However, the company did not have the in-house capabilities to complete this project on its own, so it chose to outsource the work to a firm with experience in similar projects.
Benefits
The main benefits of the project will include:
Uplifting coding standards in Gitlab repositories and enables more streamlined governance.
CI/CD pipelines and workflow become more refined and optimised, eliminating duplications in deployment and minimising pipeline runtimes and AWS service costs – optimising the total cost of ownership.
Gain the ability to historically backfill data and analyse historically critical metrics.
Improved flexibility in changes for DBT package versions without impacting DBT models Additional benefits will be realized as the project progresses.